Title: WhatsApp Usage in Promoting Islam in Tanzania: A Case of Samanga and Hidaya Masjids

Authors: Ahmed Sagaff Ahmed1 & Kaanaeli Bariki Kaale2

 Ahmed Sagaff Ahmed Department of Media and Library Studies, Open University of Tanzania
 Kaanaeli Bariki Kaale Department of Journalism and Mass Communication, St. Augustine University of Tanzania
*Correspondence: sagaffahmed34@gmail.com

Abstract

This study explores the use of WhatsApp groups to propagate Islam in Tanzania, with a specific focus on Masjid Samanga and Hidaya mosques in the Marangu, Kilimanjaro area. The study examined the shared material within these groups, delved into the members' perspectives on their role in advancing Islam, and evaluated the impact of WhatsApp groups in promoting Islam. The study used a case study research design and a qualitative approach. The researchers used purposive and quota sampling techniques to gather a sample of 34 respondents, including sheikhs. The researchers collected data from content analysis, focused group discussions, and interviews. The findings revealed that WhatsApp groups provided a wealth of educational content on the core principles of Islam, significantly enhancing the spiritual, social, and economic well-being of Muslims. Members reported that WhatsApp provided a free exchange of text, photo, audio, and video messages with others across the globe, which profoundly influenced them. It offered valuable teachings that facilitated their spiritual growth and enriched their lives. Over a decade, WhatsApp has successfully contributed to developing the Muslim population in Marangu, constructing three more mosques in different wards of the Marangu division. The study concluded that WhatsApp has been instrumental in promoting Islamic beliefs in the Marangu division.

Keywords: Islamic Promotion; Muslim WhatsApp Groups; Users' Perspectives